About the Company

Our Story

Our People

Trusted by the best.

We take great care to ensure a culture of innovation and entrepreneurial spirit. Our team is in tune with the latest trends, constantly thinking about how to apply them to our clients’ benefit.

“Urban Umbrella allowed us to keep our outdoor restaurant seating open during construction, otherwise who is eating dinner under traditional scaffolding?”

Ignacio Mattos
Chef and Owner of Café Altro Paradiso

“Without the use of Urban Umbrella at my Soho ground retail space, I would not have filled the vacant tenant as quickly as I did. Urban Umbrella saved me six figures. All my tenants appreciated the exposure it gave to their brand.”

Global Property Holdings LLC

237 Lafayette Street, NYC

“Ben and the Urban team were professional, efficient and gave us the white glove service we expected. The Urban team responds to emails within 20 minutes, always puts the client first and went above and beyond to make the installation a great experience for the Board, the tenants and most importantly, the ground-floor retailers. We would not be happier with the product and will fully support the use of Urban Umbrella throughout the Soho neighborhood.” 

Brian Vickers
Board Member, 92 Greene Street 

Board & Advisors

Guided by the best. 

Our team is bolstered by a dedicated board and advisory committee, whose experience spans multiple disciplines. Their expertise benefits our product, operations, and the value we deliver.

Ben Krall

Founder & CEO

Melissa Schwartz


Brian Forrestal

Director, Operations

Paul DeFeo

Director, Product & Design

Ethan Montero

Director, Sales

Leanne Iverson

Senior Project Manager

Nicole Jodoin

Field Operations & Logistics

Spencer Beattie

Product Manager & Business Development

Maggie Lineberger

Assistant Project Manager

Felix Moreno

Project Supervisor

Benjamin Maltz

Project Administrator & Business Development

Jose Valencia

Project Supervisor

Robert Velazquez

Assistant Project Supervisor

Aram Muradyan

General Counsel

Jessie Goldbaugh


Jeff Parker

Board Chairman

John Livingston

Board Member

Michael Vellano

Board Member

William J. Gilbane III

Founder and CEO of Equitix N.A.

Lance Shaner


Paul Anagnostopoulos

Anthos Properties

Susan Silberberg


Christina Gachot


Ed Cettina


Steven Temares