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About the Company

Our Story

“Urban Umbrella allowed us to keep our outdoor restaurant seating open during construction, otherwise who is eating dinner under traditional scaffolding?”

Ignacio Mattos
Chef and Owner of Café Altro Paradiso

“Without the use of Urban Umbrella at my Soho ground retail space, I would not have filled the vacant tenant as quickly as I did. Urban Umbrella saved me six figures. All my tenants appreciated the exposure it gave to their brand.”

Global Property Holdings LLC

237 Lafayette Street, NYC

“Ben and the Urban team were professional, efficient and gave us the white glove service we expected. The Urban team responds to emails within 20 minutes, always puts the client first and went above and beyond to make the installation a great experience for the Board, the tenants and most importantly, the ground-floor retailers. We would not be happier with the product and will fully support the use of Urban Umbrella throughout the Soho neighborhood.” 

Brian Vickers
Board Member, 92 Greene Street 

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Andrew Gonnella

CEO

James Arnason

CFO

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Paul DeFeo

Director, Product & Design 

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Ethan Montero

Director, Sales

Jessie Goldbaugh

Controller

Faith Jones

Product Designer

Jake Lanciani

Business Development

Jose Valencia

Field Operations Coordinator

Benjamin Maltz

Special Projects

Cynthia Starr

Accounting

Jaron Orlando

Financial & Operations Analyst

Robert Velazquez

Project Supervisor

Luis Reyes

Quality Control

Hansel Rosado

Warehouse Manager

Jeff Parker

Board Chairman

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Andrew Gonnella

Board Member, CEO

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John Alexander

Board Member

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Michael Vellano

Board Member

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Arthur G. Jakoby

Board Member

We take great care to ensure a culture of innovation and entrepreneurial spirit. Our team is in tune with the latest trends, constantly thinking about how to apply them to our clients’ benefit.

Our People

Trusted by the best.

Our team is bolstered by a dedicated board and advisory committee, whose experience spans multiple disciplines. Their expertise benefits our product, operations, and the value we deliver.

Board & Advisors

Guided by the best. 

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