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About the Company

Our Story

“Urban Umbrella allowed us to keep our outdoor restaurant seating open during construction, otherwise who is eating dinner under traditional scaffolding?”

Ignacio Mattos
Chef and Owner of Café Altro Paradiso

“Without the use of Urban Umbrella at my Soho ground retail space, I would not have filled the vacant tenant as quickly as I did. Urban Umbrella saved me six figures. All my tenants appreciated the exposure it gave to their brand.”

Global Property Holdings LLC

237 Lafayette Street, NYC

“Ben and the Urban team were professional, efficient and gave us the white glove service we expected. The Urban team responds to emails within 20 minutes, always puts the client first and went above and beyond to make the installation a great experience for the Board, the tenants and most importantly, the ground-floor retailers. We would not be happier with the product and will fully support the use of Urban Umbrella throughout the Soho neighborhood.” 

Brian Vickers
Board Member, 92 Greene Street 

Ben Krall

Founder & CEO

James Arnason


Brian Forrestal


Paul DeFeo

Director, Product & Design

Ethan Montero

Director, Sales

Spencer Beattie

Director, Operations

Nicole Jodoin

Director, Field Ops & Logistics

Jessie Goldbaugh


Faith Jones

Junior Product Manager

Jose Valencia

Field Operations Coordinator

Felix Moreno

Project Supervisor

Maggie Lineberger

Project Manager

Benjamin Maltz

Chief of Staff & Project Administrator

Jake Lanciani

Business Development

Aram Muradyan

General Counsel

Cynthia Starr


Robert Velazquez

Project Supervisor

EJ Aranson

Manager, Quality Control

Mario Osorio

Project Supervisor

Luis Reyes

Quality Control

Jeff Parker

Board Chairman

John Livingston

Board Member

Michael Vellano

Board Member

William J. Gilbane III

Founder and CEO of Equitix N.A.

Lance Shaner


Paul Anagnostopoulos

Anthos Properties

Susan Silberberg


Christina Gachot


Ed Cettina


Steven Temares


We take great care to ensure a culture of innovation and entrepreneurial spirit. Our team is in tune with the latest trends, constantly thinking about how to apply them to our clients’ benefit.

Our People

Trusted by the best.

Our team is bolstered by a dedicated board and advisory committee, whose experience spans multiple disciplines. Their expertise benefits our product, operations, and the value we deliver.

Board & Advisors

Guided by the best. 

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