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About the Company

Our Story

We take great care to ensure a culture of innovation and entrepreneurial spirit. Our team is in tune with the latest trends, constantly thinking about how to apply them to our clients’ benefit.

Our People

Trusted by the best.

James Arnason

President / CFO

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Paul DeFeo

VP of Operations

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Ethan Montero

Head of Sales

Jessie Goldbaugh

Controller

Jake Lanciani

Business Development

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Hayden Katz

Business Development

Jaron Orlando

Operations & Risk Management

Faith Jones

Product Design

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Michael Farris, AIA

Product Design

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Stephen Schiavone

Project Management

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Cynthia Starr

Accounting

Benjamin Maltz

Special Projects

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Santiago Iglesias

Field Operations

Hansel De Los Angeles

Warehouse Operations

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Luis Reyes

Quality Control

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Robert Velazquez

Project Supervisor

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Mario Osorio

Project Supervisor

“Ben and the Urban team were professional, efficient and gave us the white glove service we expected. The Urban team responds to emails within 20 minutes, always puts the client first and went above and beyond to make the installation a great experience for the Board, the tenants and most importantly, the ground-floor retailers. We would not be happier with the product and will fully support the use of Urban Umbrella throughout the Soho neighborhood.” 

Brian Vickers
Board Member, 92 Greene Street 

“Without the use of Urban Umbrella at my Soho ground retail space, I would not have filled the vacant tenant as quickly as I did. Urban Umbrella saved me six figures. All my tenants appreciated the exposure it gave to their brand.”

Global Property Holdings LLC

237 Lafayette Street, NYC

“Urban Umbrella allowed us to keep our outdoor restaurant seating open during construction, otherwise who is eating dinner under traditional scaffolding?”

Ignacio Mattos
Chef and Owner of Café Altro Paradiso

Our team is bolstered by a dedicated board and advisory committee, whose experience spans multiple disciplines. Their expertise benefits our product, operations, and the value we deliver.

Board & Advisors

Guided by the best. 

Jeff Parker

Board Chairman

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John Alexander

Board Member

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Arthur G. Jakoby

Board Member

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Andrew Gonnella

Board Member

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