
About the Company
Our Story















“Urban Umbrella allowed us to keep our outdoor restaurant seating open during construction, otherwise who is eating dinner under traditional scaffolding?”
Ignacio Mattos
Chef and Owner of Café Altro Paradiso




















“Without the use of Urban Umbrella at my Soho ground retail space, I would not have filled the vacant tenant as quickly as I did. Urban Umbrella saved me six figures. All my tenants appreciated the exposure it gave to their brand.”
Global Property Holdings LLC
237 Lafayette Street, NYC












“Ben and the Urban team were professional, efficient and gave us the white glove service we expected. The Urban team responds to emails within 20 minutes, always puts the client first and went above and beyond to make the installation a great experience for the Board, the tenants and most importantly, the ground-floor retailers. We would not be happier with the product and will fully support the use of Urban Umbrella throughout the Soho neighborhood.”
Brian Vickers
Board Member, 92 Greene Street

Ben Krall
Founder & CEO

Brian Forrestal
Director, Operations

Paul DeFeo
Director, Product & Design

Ethan Montero
Director, Sales

Leanne Iverson
Senior Project Manager

Spencer Beattie
Product Manager & Business Development

Nicole Jodoin
Field Operations & Logistics

Faith Jones
Junior Product Manager

Felix Moreno
Project Supervisor

Jose Valencia
Project Supervisor

Maggie Lineberger
Assistant Project Manager

Jessie Goldbaugh
Controller

Benjamin Maltz
Project Administrator & Business Development

Jake Lanciani
Business Development

Aram Muradyan
General Counsel

Luis Reyes
Quality Control

Robert Velazquez
Assistant Project Supervisor
We take great care to ensure a culture of innovation and entrepreneurial spirit. Our team is in tune with the latest trends, constantly thinking about how to apply them to our clients’ benefit.
Our People
Trusted by the best.
Our team is bolstered by a dedicated board and advisory committee, whose experience spans multiple disciplines. Their expertise benefits our product, operations, and the value we deliver.
Board & Advisors
Guided by the best.